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Musa Widyatmjo, supervisor of the Indonesian fashion designers' association, told Reuters: "Muslim fashion should not be identified with long, black, scary attire, but Muslim women can appear in nice, trendy, up-to-date fashion.
"Indonesia is a trendsetter for Muslim fashion, followed by Malaysia."
All the outfits displayed at the Jakarta show were characteristically long, demure and loose but they were importantly not all black and this counteracts the oft stereotyped Muslim woman as cloaked in black shapeless attire.